Cubana de Aviación S.A., or more commonly known as Cubana Airlines, is Cuba's largest airline and flag carrier. It was founded in October 1929 in Havana with its main base at Jose Marti International Airport. It was a founder and it is a current member of the International Air Transport Association (IATA), the International Association of Aeronautical Telecommunications (SITA) and the International Association of Latin American Air Transportation (AITAL). It was originally a private company owned by Cuban investors. But since 1959, the company has been solely owned by the Cuban government. Cubana Airlines has 32 international representative and 13 offices in Cuba. The airline has a fleet of mostly Russian carriers, with only 2 Airbuses out of a total 21 aircrafts.
Most reviews of the Cubana Airlines are on the negative side and it is ranked as a 2-Star Airline. When it comes to food and water served on the plane, customers said that they did not have a choice, there was only one type of meal that they could choose from. Usually with other airlines, the passengers are offered two choices of meals, sometimes one of which that fits vegetarian needs. Though the food on Cubana Airlines “wasn't bad” as the customer puts it, but you had to take it or leave it. Overall, the food was fine, but more variety in the menu would improve customer ratings of the airline.  Another complaint was about the water which was served in small plastic cups, this particular customer recommends to future passengers who fly with Cubana Airlines to buy plenty of water before getting on the plane. Besides water, they only offer Havana rum and local beer. Entertainment is another big issue, as some entertainment systems were not working. Also, some passenger mentioned the toilets were not serviced. Another major factor which contributed to the negative reviews is that some passengers were skeptical when boarding the flight due to the wooden floor and the overhead signs in Russian onboard the aircraft. All these little things in appearance should be resolved in order to convey passengers more safety, psychologically speaking. Overall, Cubana Airlines has to improve fine details and improve its customer relationships. For example, if passengers will have their flight delayed, they should be informed in advance, as some of the negative reviews stressed the lack of communication between them and the airline. This is valid for on-board customers as well, because some passengers expressed their frustrations with the lack of interest of the cabin crew. In conclusion, these are major flaws of Cubana Airlines which must be resolved in order to attract and retain customers.